As the head designer at Paper London for SS18 I lead the collection development from concept, designing, art direction for creative online content, creative direction for photoshoots, and supervise the factory production.
SS18 takes you on a tropical voyage on a rainy Bali day, with a colour palette of watermelon, grapefruit, & fresh lime set against nautical stripes and a hessian textured weaves. Optical white cotton features in crisp and voluminous silhouettes. And billowing draped cupro in luminous colours is entwined ropes in elegant and easy summer dresses. The hessian texture and nautical stripes are seen in the easy summer day dresses and reflected in the textured stripe swimwear.
In the initial stages of the season I worked on the collection inspiration and moodboards. I researched trends, selected the colour palette, sourced fabrics and trims, and worked with mills on new print developments for the season. I designed in all products areas of the brand, sketching new designs in pencil and working with a pattern cutter to realise and refine the new shapes. My drawings were translated into illustrator sketches which I to build a seasonal rangeplan, allocating fabrics, colourways and prints to each group.
I worked directly with factories to make the initial samples, refining the details and construction of each piece. When the collection was fully sampled I worked with the creative director and photographer on the creative direction for the lookbook.